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Market Research Strategies for Sustainable Competitive Advantage

July 16 @ 12:00 PM - 1:30 PM

Join us for a presentation on how to use market research for competitive advantage in accessing target markets and excelling in business innovation. Learn how to use OCLS business resources for company and industry analysis to refine business interests for sustainable competitive advantage.

Jane Tracy is an Orange County Library System reference librarian, a business specialist, and creator of the Money Talks for Women Program.

She works with entrepreneurs to help them start and grow their businesses, as well as with leaders to document how their success and organizations contribute to the development of our Central Florida area.

Jane has conducted 200 oral history interviews with significant leaders in aerospace, defense, government, law, philanthropy, real estate, research, technology and more.

They are published online in Orlando Memory, the digital archive created by the Orange County Library System.


July 16
12:00 PM - 1:30 PM


Jane Tracy
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